About
Komaspec offers full-scale manufacturing solutions, transforming prototypes into market-ready products from their state-of-the-art factory in China, ensuring high-quality products for global markets.
Employer
Komaspec.com
Dates
Apr 2021 - Present
Industry
- Manufacturing
Responsibilities
- Lead comprehensive lead generation efforts, significantly boosting customer acquisition and conversion rates.
- Manage two websites (komaspec.com / komacut.com), focusing on continuous improvement to enhance user satisfaction and experience.
- Coordinate and supervise 7-10 contractors for various marketing tasks, ensuring timely and high-quality delivery.
- Manage Google Ads campaigns for two accounts, implementing, monitoring, and adjusting strategies to maximize ROI.
- Set up the HubSpot CRM, creating marketing automation including automatic emails, email campaigns for new subscribers, and mass mailing.
- Lead a remote team of developers, UI/UX designers, and content writers to execute impactful marketing campaigns.
- Oversee email automation processes through multichannel engagement platforms, driving customer engagement and retention.
- Utilize data analytics to inform and refine marketing strategies, optimizing both technical and on-page SEO to enhance online visibility.
- Achieved a 200% YoY increase in conversions through effective SEO and PPC strategies.